The Ideation
The target audience of the game is designers, so with that in mind, I thought of the identity of the movement and what it means to designers today. The Swiss style is known for its emphasis on grids, sans serif type and asymmetrical compositions. Their almost scientific approach to design was key in the way I set out to solve the challenge by having a structured design in the spirit of the style. The main element that stood out to me throughout my research was the large number of grotesk typefaces that emerged and were influenced by the movement. Who could ever tell them apart? And this very question sparked the idea.