The Solution
The design approach of the brand is done in an elegant attitude, but keeps the playful essence of the bar in its humor and creativity with the symbol. The mark that accompanies the name of the bar represents the duality of the bar’s identity and the tasteful union of unlikely ingredients. This mark is made of two colons and a parenthesis to create an emoticon in its most basic form of characters. When it comes to color, the symbol can come alive in hues inspired by the bar's cocktails.
