The Ideation
The Fall kit is filled with products to ease anxiety, stress and insomnia to ultimately help the customer sleep and feel relaxed. With that in mind, I thought of ways to convey the sense of relaxation through the design and which visual would be ideal for the products. A core principle of the brand is sustainability, so the way I wanted to make the packaging sustainable was by using the least amount of material necessary and choosing elements that could be recycled or reused. With that in mind, Divine Essence as a brand really cares about the ingredients of their aromatherapy products and puts emphasis on scouring the earth to find the best sources.